lorem ipsum

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Ever wondered why you see nonsensical latin words in draft documents or presentations? I see it often in draft documents received from publishing houses and graphic designers. It’s called lorem ipsum but is commonly referred to as placeholder or filler text.

The text may be meaningless mumbo-jumbo but it’s there for a reason. When a publisher wants you to form an opinion on the overall look and feel of a page, as opposed to forming an opinion on the inserted text, they will use lorem ipsum. Your brain very quickly deduces that the words are nonsense — you stop trying to read it, and instead look ‘around the page’.

Remember when you first started reading this post. Did you actually read the first paragraph or did your eyes just flit over the first paragraph and start reading at “Ever wondered…”


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